The SELFstarter Philosophy


At SELF, we’re commited to helping you make smarter, healthier lifestyle choices. We know your day to day doesn’t always unfold as planned, and sticking to a busy schedule leaves little time for catering to the healthiest, happiest you.

That’s what inspired SELFstarter. We’re aiming to simplify healthy living in a way that’s stress-free and sustainable.

With meals that go beyond the kitchen, savings that give you more from the brands you love, and inspiration that fuels a healthy lifestyle, we’re bringing you a program that takes the guesswork out of living your best life.

Meet Our Chef:
Christine Byrne

Christine Byrne is the features editor at SELF and the recipe developer for SELFstarter. She has a culinary degree from the French Culinary Institute in New York, and spent several years working in NYC restaurant kitchens before transitioning to food media. Her recipes and writing focus on simple, everyday cooking, and she’s all about balancing healthy habits with real life. Even as a seasoned cook, she doesn’t want to spend tons of time in the kitchen, so she’s constantly searching for the quickest, most efficient way to get delicious food on the table. When she’s not cooking (or writing about it), she loves strength training, sleeping, and walking or biking all over New York.

Learn more about the program

Meet Our Nutritionist:
Maxine Yeung

Maxine Yeung is a Registered Dietitian, Health and Wellness Coach, and Personal Trainer certified by the National Academy of Sports Medicine. She received her Master’s in Clinical Nutrition from NYU and currently serves on the California Academy of Nutrition and Dietetics Executive Board in the San Francisco Bay Area. Maxine has a lifelong passion for nutrition and wellness education. When it came to designing an easy meal plan with trusted recipes, the editors at SELF invited Maxine to help take on the challenge. Since the beginning, she’s worked closely with Christine to create delicious SELFstarter recipes, using her expertise to ensure each meal is healthy, nutritious, and balanced.

View our meal plans

Let’s kickstart a healthier, happier you.
For a low monthly price, SELFstarter makes it easy to look and feel your best.
That’s why we’re giving you a 7-day FREE trial to see for yourself.