How SELFStarter Works

Effortless Menus

Enjoy a meal plan you can actually follow with 30+ recipes each month–including a breakfast, lunch, dinner, and snack recipe for every day of every week.

Quick & Easy Recipes

SELFstarter recipes never take more than 30 minutes to make, so you can enjoy meals that are far from basic without getting tangled in heavy prep work.

Nutritionist-Approved Ingredients

Every SELFstarter recipe is chef-invented and verified by a licensed nutritionist, so you can rest easy knowing all of your meals are wholesome, healthy, and balanced.

Instant Grocery Lists

Your grocery list is automatically populated with the ingredients you need to make each recipe. Easily remove items you don't need and access your list anytime and from any device.

Hundreds of Popular Brands

You'll get lower prices on the purchases you already make with big savings at brands you know and love. SELFstarter gives you exclusive online savings at retailers like Sephora, Macy's, Nike, Athleta, and many more.

10% Cash Back

We're on a mission to save you money every time you shop online. Our members get 10% cash back year-round on every eligible purchase–meaning you can earn up to $1,000 in cash back every year just by shopping through SELFstarter.

Free Shipping

So long, pesky shipping charges. It's easy to move all your beauty, fashion, and fitness buys online when you can claim up to $500 in shipping rebates and $500 in return shipping rebates every year.

SELFstarter Special Offers

Focus less on researching the best deals and spend more time doing what you do best. SELFstarter gives you 100% exclusive offers on food delivery, beauty, and fashion–all in one, organized place.

Join SELFstarter today and you’ll get the first 7 days FREE,
including access to this month’s meal plans.

SELF Editors' Picks

The SELF team offers members an inside look at their favorite products and seasonal obsessions, helping you make smarter shopping choices and fall in love with products that are low-key life-changing.

Exclusive Newsletters

Easily build upon your healthy lifestyle with SELFstarter's most valued tips, delivered to your inbox every week. Enjoy cooking inspiration, featured recipes, and access to next week's meal plan–all at the tip of your fingers.

Powerful Shopping Hacks

Where to shop, when to shop, what to buy, and how to buy it. SELFstarter gives you the tricks and tools you need to be a savvy online shopper, helping you spend less, buy more, and save time without the guesswork or hesitation.

Let’s kickstart a healthier, happier you.
For a low monthly price, SELFstarter makes it easy to look and feel your best.
That’s why we’re giving you a 7-day FREE trial to see for yourself.